Nova Lines

Nova Lines is a rapidly expanding, premier flatbed trucking company dedicated to excellence in the logistics sector. As they relocated their headquarters to a larger facility in Bridgeview, Illinois, they sought to enhance their brand identity within this new space. With an established logo and color palette, Nova Lines engaged Cornerstone Architects to amplify their brand through innovative interior design. Our team provided comprehensive project management, strategic consultation, and creative services, including design and photography.

DISCOVERY

Through in-depth interviews with key stakeholders at Nova Lines, we gathered insight into the company’s rich history, diverse services, target customers, competitive landscape, internal culture, core values, and aspirations for the future. Our team reviewed existing marketing assets and thoroughly researched industry trends and competitive branding strategies for interior design applications.

CONCEPTUALIZATION

The conceptualization stage involved multiple rounds of presentations and collaborative reviews as we brainstormed various design ideas. Nova Lines chose distinct themes for their new facility’s office and warehouse sections. We envisioned the office area as sleek, modern, and professional, effectively showcasing the company’s connection with clients, logistics, and the broader world. In contrast, the warehouse—including a drivers’ lounge, training room, and truck shop—was designed to celebrate the driver experience. To lay a strong foundation for our design concepts, we organized an initial scouting photo shoot to generate impactful imagery.

DESIGN

With approved concepts in hand, we dove into the design implementation. This phase included a detailed final photo shoot and editing to create a polished visual narrative. We conducted several rounds of fine-tuning, ensuring that all design elements harmonized seamlessly. To further enhance the project, we collaborated with the signage company to explore options and proactively addressed potential challenges.

IMPLEMENTATION

As the project manager, I coordinated efforts between the signage company, painters, and flooring contractors to deliver all design elements successfully.

SPECIFIC PROJECTS INCLUDE

• Office Branding
• Warehouse Branding
• Truck Photography

Through collaboration and innovation, we helped Nova Lines illuminate their brand presence in their new headquarters, creating an environment that reflects their identity and commitment to their drivers and clients.