Artizen packaging rebrand

Creative Beauty Concepts wanted to rebrand the packaging of their Artizen line beauty appliances. The first design was for the ION 4500 Blowdryer, keeping in mind that the design should be expandable to all their other products. The Machine conducted market research to gather feedback on the existing package design and assess what changes were needed to inspire our target audience. We generated a creative brief, followed by multiple rounds of concepts.

The Machine created a sophisticated design by wrapping a glamorous image of a mundane blowdryer around two sides of the box. Though the front panel features a self-contained story, by rotating every other box on the shelf, retailers reveal a striking, unconventional product display. The project included copywriting, a 3D rendering to simulate display options, and artistic product photography of multiple products.