Campaign 50 Fundraising

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Campaign 50

Fundraising campaign for the Orthopaedic Foot and Ankle Foundation

About This Project

The Machine consulted on a campaign for the Orthopaedic Foot and Ankle Foundation to successfully fundraise $3 million in 5 years. We developed and implemented a marketing strategy that resulted in nearly $1 million in donations and pledges in the campaign’s first year.

 

  • Targeted emailers
  • Created and promoted challenges to drive member engagement
  • Giving Tuesday promotion
  • Promotional videos
  • Cross-promotional marketing with AOFAS website, events, eBlasts, InStride newsletter
  • Display and brochures at AOFAS Annual Meeting
  • Greeting attendees at the Foundation booth at AOFAS Annual Meeting to make donation requests

 

Visit the AOFAS Case Study to learn about other projects for AOFAS.