Website and Content Management System
Confluence Investment Management was outgrowing its original website from when the company first formed. The Machine consulted on how to strategically capitalize on the wealth of professional commentary produced by their leadership daily. We designed and developed a sleek, searchable WordPress website to strengthen the Confluence brand image and showcase written analysis, research, videos, podcasts, and Twitter feed. We trained Confluence staff on the WordPress CMS, arming them with the tools to update their website in-house for the first time.